Peak Search Volume for “Jason Collins” Outstrips Peak Search Volume for “Kate Upton”

According to Google Trends search data, search volume for “Jason Collins” was higher the week that Jason Collins came out as gay in Sports Illustrated than the search volume for “Kate Upton” the week the 2013 Sports Illustrated Swimsuit Issue was released.  Cumulative searches for 2013 cover model “Kate Upton” may prove to be greater than searches for “Jason Collins,” but it is too early to know the long-term effect. 

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Source:  Google Trends

Notes and Caveats:

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